Bridal Tip #4 – Lamborghini’s Never Go On Sale
A new Lamborghini automobile is never found on-sale, or discounted, or free.
Why?
It's because for Lamborghini buyers, purchasing a Lamborghini is not a financial decision. Purchasing a Lamborghini is an emotional decision; based on the buyers desire to own a remarkable, impressive and unique automobile. A Lamborghini purchase is all about the outcome of the purchase. Only someone who can afford a Lamborghini will seriously consider the purchase; and the buyer knows they are purchasing a high quality product backed by sharp customer service and an outstanding reputation. The purchase will likely impress their peers, excite their senses and satisfy their needs.
The same can be said for your wedding event services/vendors. If your goal is a remarkable, impressive and unique event, you are seeking wedding professionals to provide services and products which will incomparably contribute to your vision and expectations. However, these “top notch” type of services are typically not going to offer you many discounts, half-off sales or free services. These services already possess a reputation for providing remarkable, impressive and unique experiences which brides continually enlist without the need for them to offer promotional gimmicks, teasers and discounts.
Conversely, those services which do offer deep discounts or “we’ll beat their price” sales pitches are generally attempting to compete in the marketplace with inferior products, sub-par skill sets, inexperience or average service offerings.
Wedding professionals do realize it is absolutely critical for a bride to have a working budget throughout the wedding planning process and that not every bride will pursue their emotional wishes over financial decisions. However, as a bride you should have a vision of your wedding day outcome and work to entrust true professionals to help you accomplish your vision, without having to second guess the “bargain” you found with a service that promised, “We can do it all for less…”
Follow your instincts and have a wonderful wedding day - we're on your side!
Sincerely,
Metropolitan Disc Jockey Service & Special Event Lighting
Huntsville, Alabama
2 Comments
Nov 12, 2012, 3:41:43 PM
Mark Lindemer - If budget DJs could get more than their "bargain" price, they would. Who wouldn't charge more if they could? But they can't. Why? Because privately they know they are not worth more or are afraid that they are actually worth less than their competition. Conversely, excellent DJs are booked at higher fees because they deliver on their promises. Any DJ that says "we do the same for less" is trying to trick a bride. A great DJ / host (the actual individual) that appears at a reception cannot be duplicated. If you want a Steve Metz or any other highly qualified DJ, you can be sure money is well-spent to secure their appearance.
Nov 12, 2012, 9:55:06 AM
Brian C Idocks - Well said Steve! I read that somewhere years ago, but it's just as valuable today as it was then.
-Brian